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8 Strategies I Wish I Knew Before Getting My License




Getting your real estate license and starting a new career path is exciting for any new real estate agent.  Thinking back long ago on how I began there are a few things I wish I knew when I got my license. To help you avoid the same mistakes I am going to share 10 things I would have warned my younger self when I first got started in the business.

Do not get distracted by "shiny objects"...keep it simple.
Anything that distracts your focus and attention we refer to as “shiny objects.” As a new agent you need to first focus on the fundamentals. You will constantly be thrown shiny objects that often appear necessary but are not necessarily the next thing you need to be doing.  For example, someone might be tempted to purchase a new hyped up lead source. However, if you don’t know how to convert leads, purchasing leads is a waste of money. Learn your scripts and dialogue before making that big investment.

Real estate as a practice does not make it a business...you are now a business owner.
One of the first things I teach new agents is they need to treat a career in real estate as a business owner.  Whether you’re a solo agent or an agent on a team you need to have a business plan and metrics, so you can reach your goals. You might be a part of a team, but you have a business of your own within that team.  Here on our team we help our agents focus their big why and their critical numbers so they can obtain the success they desire.

Having a successful mentor means everything to your success in this industry.
One of my biggest struggles when I started off in the industry is I didn’t have someone to serve as a role model and mentor. I quickly learned that in order to be the best I needed to surround myself with the best.  We attend conferences and master minds throughout the country every year to learn from the nations top producing agents and our seasoned agents and sales manager serve as mentors to the new agents onboard.

Focus your efforts on just a few marketing activities, go deep not wide!
Don’t be fooled by marketing companies that tell you that you need hundreds of leads. It’s better to have fewer leads and go deeper than have a lot of leads you can’t follow up with adequately. Master one lead source before moving on to the next.

Start with Your SOI
The first marketing you do should be focused on your Sphere of Influence. You probably already know people that know and trust you. Cold leads like internet leads and sign call leads are much more difficult than working a warm lead like a referral from family and  friends. Start by nurturing these relationships first.  Everyone within your sphere needs to know about your new business venture.

Master effective scripts & dialogues...and don't be afraid to
role play - practice makes perfect.
First things first.  You need to know what to say and how to handle objections.  The only way to do this is to master scripts and dialogues.  And the only way to do this is role play constantly.  Figure out what your unique propositions will be for your clients and how you will articulate this to them.  Practice makes perfect.

Don’t believe everything you hear, especially about what other agents are doing.
Like your mom probably told you “Just because everyone else is doing it doesn’t mean you need to be doing it.”  In fact, for the most part, if everyone else is doing it then you probably need to move onto the next thing.  You need to find out what sets you apart and what will differentiate you from the competition. 

Set S.M.A.R.T. Goal All the Time.  Specific, Measurable, Attainable, Realist and Timely
In order for you to reach your goals then need to be S.M.A.R.T.  In other words, they need to be Specific, Measurable, Attainable, Realist and Timely. A goal is just a dream unless you have all 5 of these factors.  You need to have a detailed plan laid out to achieve your goals.

These are 8 things I wish I knew when I got a real estate license. Here at The Ryan & Brian Team we provide our agents the mentorship necessary so that they can stay on the path to success. If you are interested in hearing how the The Ryan & Brian Team can help jump start your career give us a call today to set up an appointment with me at 956-307-4544.  I look forward to hearing from you.