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Alamo | Donna | Edinburg | Hidalgo | McAllen
Mercedes | Mission | Pharr | San Juan | Weslaco

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6 Benefits of Joining a Real Estate Team

Getting your real estate license is not always easy.  However, the hard part actually starts once you have a license.  According to the National Association of Realtors, 80% of new agents are out of the business within 2 years.  It’s not that most of these individuals are not capable of being a successful agent.  Most of the time it is simply the fact that they don’t know where to start or don’t have access to the best resources.  As the team leader of one of the first teams in the Valley I’m going to share with you today why joining the right real estate team can help ignite your career.  Here are 6 benefits to joining a real estate team:

Training and Support
Many new agents feel the training they did to obtain a Texas real estate license is all they need to get started.  Going through the licensing requirements you have learned legal and law, real estate principles and promogulated contract forms.   Fulfilling the requirements for the real estate sales agent license is important and necessary but most people are still missing some fundamental skills to be successful.  You can know everything to know about real estate, but if you don’t know the art of selling you can’t make any money.  On our team we have a concentrated focus on sales training.  Some of this training consists of learning things such using scripts and dialogs over the phone or conducting a proper face-to-face new buyer presentation. More importantly we strongly emphasis business development training.  You might be a part of a team, but you have a business of your own within that team and you need to treat your career like a business.

Leads, Leads and more Leads
The average agent generates about 20 leads per month.  The only problem is it takes on average 20 leads to convert one prospect.  Your best hope it not to fumble that one solid lead.  Here on our team we provide an abundance of leads.  Ryan and I are seasoned agents that have created a large database of clients to the point we cannot service all of these leads without help - that’s where you come in!  The security of having leads available to you means more income and experience for you.  The average agent in the Greater McAllen Area only closes roughly 4 homes a year.  It’s not uncommon for our agents to do that in one month.

Creates a Larger Sphere of Influence
By joining a team such as ours, your sphere of influence will expand. You will have the opportunity to network greatly and meet more clients since leads are being handed to you. Your sphere of influence now overlaps with all your teammates’ sphere of influence to greatly increase the number of potential clients you can contact. Leads become buyers, buyers become closings, and closings become commissions!

Shared Business Expenses
No one ever tells you before you start a career in real estate how expensive it can be.  Becoming a real estate agent is an investment. You have your standard licensing fees and MLS dues.  However, there are many more things to take into consideration.  For example, when you are in the business of real estate you are in the business of marketing, so you must spend on things such as a website and signs.  You are also in the business of lead generation, so you will need to spend money on lead gen sources as well.  These things can really start to add up and being new to the business you might not have the cash flow.  Joining a team can be very cost effective.  Here on The Ryan & Brian Team we take care of these costs and many more such as professional training and coaching, technology and systems, office space and an office staff for your benefit.

We are here to Help Each Other Grow
One of our team’s core values is “Empower, Enrich and Uplift” those around you.  We all want to see each other grow and work as a team.  As the famous proverb goes, “Two heads are better than one.” This saying has a lot of truth to it. People bouncing ideas and experiences off of each other is inspiring, motivating, and encouraging. By joining a team, you have a step up to becoming a better agent by having the option of using your teammates as a sounding board. In addition, the right team will allow you to focus on your strengths, on the things you like, and spend less time on the things that are not a priority.

Keeps You on Track
If your team is working hard and staying productive, then this should influence you to work hard and stay productive. Joining a team keeps you focused because your team now depends on you and all the assets that you will bring to the team. You work hard with people, together, to create something bigger, to become more productive for the financial benefit of everyone involved. Although you are one of many, you are an essential team player. This notion helps you stay on track and assists you to be more productive.

These are 6 benefits of being a part of a team.  Here at The Ryan & Brian Team our agents continually reach their goals due to these benefits.  If you are interested in hearing how the The Ryan & Brian Team can help jump start your career give us a call today to set up an appointment with us at 956-307-4544.  We look forward to hearing from you.

How to Grow Your Business Using Social Media

Thanks for joining on our video blog.  Gone are the days when home buyers would open a newspaper to look for properties for sale or look up names of real estate agents in a phonebook. Home-buyers today are online looking for that house to call their own.

Therefore, it is imperative for any real estate agent to use social media in marketing their businesses and listings. And while any realtor can open a Facebook or Instagram account, it's not always as clear on how to use social media as a tool to send the right message to the right people at the right time. Here are a few great ways for real estate agents to market on social media.

 Be Authentic
Your customers don’t want to read impersonal posts about the importance of keeping in touch with their REALTOR®. Instead, be human and be yourself. Write posts that show your company’s personality and watch your online community begin to engage and grow.

Use more Videos and Photos.
Sharing images and video clips on your social media platforms can greatly enhance the engagement level of real estate agents online. People love photos. The biggest reason Facebook went from zero to 1 billion users in nearly 10 years is photos. Photos and videos tell stories about you in ways text alone cannot. A picture really is worth a thousand words – and a video is worth a thousand pictures.

It is very important to post good quality images. The use of professional photography won’t hurt, but when doing it yourself, only use filters that make the subject look natural. Sharing 15-second video clips that showcase a house up for sale will also be a part of a winning strategy.

Practice the 80/20 Rule
Try to stick to the 80/20 rule: 80% of posts ought to be customer-centric while 20% should be about the business.

It also helps the cause of agents to post about happenings in and around their communities like local charity events and school-related activities. This community-mindedness also helps to position you as a thought leader, rather than just a seller.

 Ask Questions
If you are wondering why nobody’s responding to your posts on Facebook, it’s probably because you’re not asking questions. Social media is about engagement and having a conversation, not about self-promotion. If a realtor posts a question as simple as  “What’s your favorite type of flooring?” or “What is the best part of home shopping experience?” people will be more likely to comment online and engage with the company.

Be Hands-On
Once you've opened your business social media account, the next crucial step is to post consistently and strategically.  The use of a tool like HootSuite is one way to manage social media accounts without spending too much time. With HootSuite, real estate agents can schedule all their posts in one place and far in advance.

Don't forget to always respond to authentic comments or messages on your social media channels as quickly as possible. This shows and tells future and current clients that you are an engaged real estate agent who is paying attention to feedback and inquiries.

 Measure Social Media Metrics
Finally, real estate agents should identify and track their social media metrics to gain a better understanding of which strategies are working and which should be replaced or tweaked. Metrics like the number of "likes" per share, number of followers and level of engagement can guide real estate agents toward what they ought to do with their social media campaigns. Facebook audience insights will tell you which kind of posts generate interest, and which kind lead to unfollows. Follow this wisely.

The tips discussed today are critical to maintaining and growing an online community, but if you stop thinking like a marketer and start thinking like a customer, you’ll understand the secret to social media is in the “social” more than in the “media”  For more information & ideas on how to grow your business, give me a call at 956-307-4544 to set up an appointment. I look forward to hearing from you.