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Alamo | Donna | Edinburg | Hidalgo | McAllen
Mercedes | Mission | Pharr | San Juan | Weslaco

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8 Strategies I Wish I Knew Before Getting My License

Getting your real estate license and starting a new career path is exciting for any new real estate agent.  Thinking back long ago on how I began there are a few things I wish I knew when I got my license. To help you avoid the same mistakes I am going to share 10 things I would have warned my younger self when I first got started in the business.

Do not get distracted by "shiny objects"...keep it simple.
Anything that distracts your focus and attention we refer to as “shiny objects.” As a new agent you need to first focus on the fundamentals. You will constantly be thrown shiny objects that often appear necessary but are not necessarily the next thing you need to be doing.  For example, someone might be tempted to purchase a new hyped up lead source. However, if you don’t know how to convert leads, purchasing leads is a waste of money. Learn your scripts and dialogue before making that big investment.

Real estate as a practice does not make it a business...you are now a business owner.
One of the first things I teach new agents is they need to treat a career in real estate as a business owner.  Whether you’re a solo agent or an agent on a team you need to have a business plan and metrics, so you can reach your goals. You might be a part of a team, but you have a business of your own within that team.  Here on our team we help our agents focus their big why and their critical numbers so they can obtain the success they desire.

Having a successful mentor means everything to your success in this industry.
One of my biggest struggles when I started off in the industry is I didn’t have someone to serve as a role model and mentor. I quickly learned that in order to be the best I needed to surround myself with the best.  We attend conferences and master minds throughout the country every year to learn from the nations top producing agents and our seasoned agents and sales manager serve as mentors to the new agents onboard.

Focus your efforts on just a few marketing activities, go deep not wide!
Don’t be fooled by marketing companies that tell you that you need hundreds of leads. It’s better to have fewer leads and go deeper than have a lot of leads you can’t follow up with adequately. Master one lead source before moving on to the next.

Start with Your SOI
The first marketing you do should be focused on your Sphere of Influence. You probably already know people that know and trust you. Cold leads like internet leads and sign call leads are much more difficult than working a warm lead like a referral from family and  friends. Start by nurturing these relationships first.  Everyone within your sphere needs to know about your new business venture.

Master effective scripts & dialogues...and don't be afraid to
role play - practice makes perfect.
First things first.  You need to know what to say and how to handle objections.  The only way to do this is to master scripts and dialogues.  And the only way to do this is role play constantly.  Figure out what your unique propositions will be for your clients and how you will articulate this to them.  Practice makes perfect.

Don’t believe everything you hear, especially about what other agents are doing.
Like your mom probably told you “Just because everyone else is doing it doesn’t mean you need to be doing it.”  In fact, for the most part, if everyone else is doing it then you probably need to move onto the next thing.  You need to find out what sets you apart and what will differentiate you from the competition. 

Set S.M.A.R.T. Goal All the Time.  Specific, Measurable, Attainable, Realist and Timely
In order for you to reach your goals then need to be S.M.A.R.T.  In other words, they need to be Specific, Measurable, Attainable, Realist and Timely. A goal is just a dream unless you have all 5 of these factors.  You need to have a detailed plan laid out to achieve your goals.

These are 8 things I wish I knew when I got a real estate license. Here at The Ryan & Brian Team we provide our agents the mentorship necessary so that they can stay on the path to success. If you are interested in hearing how the The Ryan & Brian Team can help jump start your career give us a call today to set up an appointment with me at 956-307-4544.  I look forward to hearing from you.

Our Team Structure and How It Helps You

  Being a solo agent is not always easy.  There are many tasks you must juggle as an agent such as showing homes to buyers, going on listing presentations, doing marketing to obtain leads or simply completing day to day administrative processes.  The problem for most people is they are not equipped to be efficient at all of these necessary roles.  Here on our team we start agents off on the buyer side of a transaction and let them focus on dollar productive activities.  Today we are going to discuss the other team members roles on our team and how they benefit you as buyers agent.

Team Leader

On our team I serve as the CEO of the company and team leader.  I:

- Oversee all operations and systems so our agents have the most state of the art and up to date resources.
- Oversee all marketing plans so our agents have adequate leads.
- Oversee in house training and education so our agents are properly equipped.

Home Selling Advisors

My partner, Ryan Peterson, is the team listing manager and heads the listing department. Him along with our home selling advisors:

- Work with all the Seller Prospects so their homes become future listings
- Build a robust listing inventory that brings in Buyer leads for our agents because the more signs in yards we have as a team the more leads come into the office.
- Provide agents with specific info on listings, so they know all the details when discussing with potential buyers
- Provide agents training on negotiation and offer strategies as they have worked thousands of offers

Inside Sales Agents

We have inside sales agents who lead generates every day.  It is not uncommon for them to make 150 plus phone calls a day to potential sellers to obtain face to face seller consultations.  They:

- Manage and work the seller lead generation systems
- Qualify Seller Leads to make sure they are in a position to sell
- Assist the Home Selling Advisors in building the listing inventory as the more appointments they set the more potential listings we have
- And Maintain client rapport and follow-up

Sales Manager

We have a designated sales manager who is here to help our agents grow.  The sales manager:

- Oversees 30 day fast start training from A to Z
- Provides training on scripts and dialogue and Buyer Consultation Interview
- Assists agents in preparing and presenting offers
- Acts as a mentor to help agents grow within the company

Transaction Coordinator

One thing most agents get bogged down doing is the transaction process after the home has been found and negotiated.  We have a full-time transaction coordinator who:

- Manages the transaction process
- Manages all paperwork and CRM
- Manages all contracts from initiation to close
- Facilitates communication between all the parties in a transaction

Marketing Coordinator

When you are in the business of real estate you are in the business of marketing.  To make sure we provide the highest level of marketing we have a full-time transaction coordinator who:

- Manages raving fan program with mailers, emails, videos, and our client appreciation events
- Takes property pictures and virtual tours
- Markets of all the listings via MLS, online profiles, email marketing, and social media
- Manages branding & marketing of the company through website, social media, & online realtor profiles
- Maintains and creates all visual and digital media

Office Admin

We also have an office admin who assists the team on various tasks.  This admin:

- Distributes signs, lockboxes, and directionals
- Handles out of office processes for agents when needed
- Aids office team in daily tasks and organization

As you can see we have a lot of specialized roles on our team.  All of these team members play an integral part and our here to help you.  With their support you have the potential to make more money as you can focus on dollar protective agent activities like lead generating, meeting new clients, showing homes, writing contracts and closing deals.  If you want to see how our team concept can help you more productive give us a call today to set up an appointment with me at 956-307-4544.  I look forward to hearing from you.

6 Benefits of Joining a Real Estate Team

Getting your real estate license is not always easy.  However, the hard part actually starts once you have a license.  According to the National Association of Realtors, 80% of new agents are out of the business within 2 years.  It’s not that most of these individuals are not capable of being a successful agent.  Most of the time it is simply the fact that they don’t know where to start or don’t have access to the best resources.  As the team leader of one of the first teams in the Valley I’m going to share with you today why joining the right real estate team can help ignite your career.  Here are 6 benefits to joining a real estate team:

Training and Support
Many new agents feel the training they did to obtain a Texas real estate license is all they need to get started.  Going through the licensing requirements you have learned legal and law, real estate principles and promogulated contract forms.   Fulfilling the requirements for the real estate sales agent license is important and necessary but most people are still missing some fundamental skills to be successful.  You can know everything to know about real estate, but if you don’t know the art of selling you can’t make any money.  On our team we have a concentrated focus on sales training.  Some of this training consists of learning things such using scripts and dialogs over the phone or conducting a proper face-to-face new buyer presentation. More importantly we strongly emphasis business development training.  You might be a part of a team, but you have a business of your own within that team and you need to treat your career like a business.

Leads, Leads and more Leads
The average agent generates about 20 leads per month.  The only problem is it takes on average 20 leads to convert one prospect.  Your best hope it not to fumble that one solid lead.  Here on our team we provide an abundance of leads.  Ryan and I are seasoned agents that have created a large database of clients to the point we cannot service all of these leads without help - that’s where you come in!  The security of having leads available to you means more income and experience for you.  The average agent in the Greater McAllen Area only closes roughly 4 homes a year.  It’s not uncommon for our agents to do that in one month.

Creates a Larger Sphere of Influence
By joining a team such as ours, your sphere of influence will expand. You will have the opportunity to network greatly and meet more clients since leads are being handed to you. Your sphere of influence now overlaps with all your teammates’ sphere of influence to greatly increase the number of potential clients you can contact. Leads become buyers, buyers become closings, and closings become commissions!

Shared Business Expenses
No one ever tells you before you start a career in real estate how expensive it can be.  Becoming a real estate agent is an investment. You have your standard licensing fees and MLS dues.  However, there are many more things to take into consideration.  For example, when you are in the business of real estate you are in the business of marketing, so you must spend on things such as a website and signs.  You are also in the business of lead generation, so you will need to spend money on lead gen sources as well.  These things can really start to add up and being new to the business you might not have the cash flow.  Joining a team can be very cost effective.  Here on The Ryan & Brian Team we take care of these costs and many more such as professional training and coaching, technology and systems, office space and an office staff for your benefit.

We are here to Help Each Other Grow
One of our team’s core values is “Empower, Enrich and Uplift” those around you.  We all want to see each other grow and work as a team.  As the famous proverb goes, “Two heads are better than one.” This saying has a lot of truth to it. People bouncing ideas and experiences off of each other is inspiring, motivating, and encouraging. By joining a team, you have a step up to becoming a better agent by having the option of using your teammates as a sounding board. In addition, the right team will allow you to focus on your strengths, on the things you like, and spend less time on the things that are not a priority.

Keeps You on Track
If your team is working hard and staying productive, then this should influence you to work hard and stay productive. Joining a team keeps you focused because your team now depends on you and all the assets that you will bring to the team. You work hard with people, together, to create something bigger, to become more productive for the financial benefit of everyone involved. Although you are one of many, you are an essential team player. This notion helps you stay on track and assists you to be more productive.

These are 6 benefits of being a part of a team.  Here at The Ryan & Brian Team our agents continually reach their goals due to these benefits.  If you are interested in hearing how the The Ryan & Brian Team can help jump start your career give us a call today to set up an appointment with us at 956-307-4544.  We look forward to hearing from you.