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Three Reasons Why Agents Should Be Using a Real Estate CRM

If your new to real estate you may have heard the acronym CRM.  A CRM or customer relationship management platform can help you maintain contact with your current leads and your former clients.  A good real estate CRM can even let you automate communications such as mail outs and email campaigns.  Today we will discuss the three main benefits of a CRM.

Organizing all that information in one placeSmart real estate agents know that they need multiple lead sources. A good CRM will let you compile all of these lead sources in one place. You can then keep phone numbers, email, address and notes in addition to other useful information in your CRM.  Many CRMs even allow you to track all your past communication with the clients like text, email and phone calls.

A CRM can help you automate a lot of your work; whether that’s helping you complete your 33 touch program each year through automating emails or tracking things like closings.
Having to manually remember and contact every lead and client can and will eventually be impossible as you grow.  Your CRM can take a lot of pressure off you while helping you stay organized and in front of your clients.

Keep in touch
Keeping in touch with old clients is important for your pipeline. Statistics from NAR show that 88 percent of customers said they would use their past agent. The trick to keeping your clients is to keep in touch. A CRM will help you track things like birthdays and anniversaries. You can then let your past clients know you’re thinking of them.

By staying organized, automating processes and keeping in touch with your clients, you can appear as if you’re on top of your business, even in your busiest seasons.

A good real estate CRM can help you build your brand without losing your mind.

Don’t take our word for it: a recent Active Rain survey showed that top-earning agents (those earning $100,000 per year or more) spent 22% more on their CRM solution than agents who earned less than $35,000. These top producing agents might be on to something.

At The Ryan & Brian Real Estate Team we provide our agents with a state of the art CRM and can teach you best practices on how to use and manage it.  If you are interested in hearing what The Ryan & Brian Real Estate Team has to offer give us a call today to set up an appointment with me at 956-307-4544.  I look forward to hearing from you.